Lexus Unveils Futuristic Mobility Vision in Milan
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Lexus has revealed its futuristic mobility vision at the 2024 Milan Design Week, showcasing a pioneering exhibition that reimagines the boundaries of luxury, sustainability, and technology in the automotive industry. The exhibition, centered around the theme of 'Time,' features immersive experiences blending technology and craftsmanship, emphasizing sustainable design and luxury performance. With innovative installations like 'BEYOND THE HORIZON' and '8 Minutes and 20 Seconds,' Lexus demonstrates its commitment to cutting-edge technology and sustainable design. As you explore this visionary showcase, discover how Lexus is pushing the boundaries of mobility and redefining the future of luxury.
Key Takeaways
• Lexus showcases its futuristic mobility vision at the Milan Design Week 2024, focusing on the theme of 'Time' and sustainable design.
• The exhibition features immersive experiences, including BEYOND THE HORIZON and 8 Minutes and 20 Seconds, blending technology and craftsmanship.
• The event runs from April 16 to 21, 2024, at Superstudio Più, with daily hours from 11:00 a.m. to 9:00 p.m.
• Collaborations with innovative artists, including Hideki Yoshimoto/Tangent, Keiichiro Shibuya, and Marjan van Aubel, elevate the exhibition's luxury and sustainability focus.
• The exhibition highlights Lexus' commitment to redefining luxury in harmony with carbon neutrality, showcasing the brand's vision for future mobility.
Lexus Future Mobility Exhibition
At Milan Design Week 2024, Lexus is showcasing its futuristic mobility vision through an immersive exhibition at Superstudio Più in Tortona design district, open until April 21, 2024, and centered around the theme of 'Time'.
This exhibition presents a unique opportunity for visitors to engage with Lexus' innovative approach to mobility, featuring interactive experiences that blur the lines between technology and craftsmanship.
The brand's commitment to sustainable design is also on full display, with a focus on reducing environmental impact while maintaining luxury and performance.
Through this exhibition, Lexus is redefining the future of mobility, offering visitors a glimpse into a world where technology and sustainability converge to create unparalleled interactive experiences.
Innovative Installations on Display
Centered around the theme of 'Time', the exhibition features two innovative installations, BEYOND THE HORIZON and 8 Minutes and 20 Seconds, which showcase Lexus' commitment to redefining the future of mobility through cutting-edge technology and sustainable design.
BEYOND THE HORIZON presents interactive sculptures emitting unique light expressions, blending Japanese Echizen washi paper craftsmanship with technology. The installation also features a sound piece, 'Abstract Music', by Keiichiro Shibuya.
In contrast, 8 Minutes and 20 Seconds utilizes solar power and Organic Photovoltaic cells, equipped with motion sensors for an immersive interactive experience. This installation represents Lexus' dedication to carbon neutrality and luxury, featuring a to-scale representation of the LF-ZC concept model.
Both installations offer engaging, futuristic experiences, seamlessly integrating technology and design to redefine the boundaries of mobility.
Exhibition Details and Schedule
The Lexus exhibition at Milan Design Week 2024 will run from April 16 to April 21, featuring daily operating hours from 11:00 a.m. to 9:00 p.m.
Located at the Art Point and Art Garden at Superstudio Più, the exhibition highlights Lexus' futuristic mobility vision through immersive and interactive experiences.
Visitors can explore the installations, including 'BEYOND THE HORIZON' and '8 Minutes and 20 Seconds,' which showcase the brand's commitment to luxury and carbon neutrality.
The exhibition also features works by renowned artists Hideki Yoshimoto/Tangent, Keiichiro Shibuya, and Marjan van Aubel, offering a unique blend of technology, craftsmanship, and sustainability.
With its cutting-edge designs and innovative installations, the Lexus exhibition is a must-visit event for those seeking a glimpse into the future of mobility.
Behind the Visionary Creators
Lexus' commitment to pushing the boundaries of luxury and sustainability is reflected in its collaboration with visionary creators, including Hideki Yoshimoto/Tangent, Keiichiro Shibuya, and Marjan van Aubel, who bring their unique perspectives and expertise to the exhibition.
These creative minds have been carefully selected for their innovative approach to art, design, and technology. As visionary artists, they have a proven track record of pushing the limits of their respective fields, from aerospace engineering to solar design and electronic music.
Their contributions to the exhibition showcase the fusion of art, technology, and sustainability, aligning with Lexus' human-centered philosophy and commitment to redefining luxury in harmony with carbon neutrality.
Artistic Collaborations Shine
Synergy emerges when innovative minds converge, as exemplified by the artistic collaborations that elevate the exhibition to a domain where technology, luxury, and sustainability intertwine. The creative expressions of Hideki Yoshimoto/Tangent, Keiichiro Shibuya, and Marjan van Aubel bring forth artistic interpretations that redefine the boundaries of mobility. Their works not only showcase the possibilities of technology but also highlight the importance of sustainability and luxury.
| Artist | Installation |
|---|---|
| Hideki Yoshimoto/Tangent | BEYOND THE HORIZON |
| Keiichiro Shibuya | Abstract Music |
| Marjan van Aubel | 8 Minutes and 20 Seconds |
| Collaborative Effort | LF-ZC Concept Model |
Frequently Asked Questions
Can I Take Pictures of the Installations for Personal Use?
Regarding personal photography, visitors are permitted to take non-commercial, personal use photographs of the installations, respecting art ownership and intellectual property rights, ensuring no flash, tripod, or commercial use, and adhering to exhibition guidelines.
Are the Interactive Sculptures for Sale or Only for Display?
Will these mesmerizing interactive sculptures be available for private art collectors to acquire? Unfortunately, no information is provided on art sales, suggesting they are solely for display, leaving installation photography as the only way to take them home.
Will the LF-ZC Concept Model Be Available for Test Drives?
The LF-ZC concept model is showcased in a to-scale representation at the exhibition, but test drive opportunities are not explicitly mentioned, suggesting that the primary focus lies in showcasing concept features rather than providing hands-on experiences.
Are There Guided Tours of the Exhibition Available?
Guided tours of the exhibition are not explicitly mentioned, but visitors can navigate the installations independently during operating hours. Photography for personal use is permitted, but commercial use requires prior authorization from the Lexus team.
Can I Purchase the Art Pieces or Products on Display?
"Unfortunately, the avant-garde installations and bespoke art pieces on display are not available for purchase, as they are proprietary exhibits, retaining their ownership rights with the featured artists and Lexus, respectively, for the duration of the exhibition."